Make sense of your interviews, focus groups, and open-ended survey responses. We help you uncover meaningful patterns and themes hidden in your textual and visual data.
Our PhD qualitative methodologists have deep expertise across the full range of interpretive traditions.
We help you identify, organize, and describe patterns across your data. This flexible approach is ideal for most applied research questions.
We examine how language is used to create meaning, build power, and construct social reality in your transcripts.
We go beyond description to build a new theory from your data. Perfect for exploring under-researched topics.
We analyze the stories people tell and explore how individuals make sense of major life experiences.
We help you analyze images, videos, advertisements, and other visual materials alongside your textual data.
We guide you through open, axial, and selective coding. We help you move from raw data to refined, meaningful themes.
Beyond the major traditions, we are skilled in a range of specific analytical methods.
We organize your themes into web-like structures to show relationships between concepts.
We systematically categorize and count the presence of specific words, themes, or concepts.
We use a matrix-based approach to chart data by theme and case, ideal for applied policy research.
We help you immerse yourself in cultural contexts and interpret behaviors and rituals from the participant’s perspective.
A rigorous, transparent process ensuring depth and trustworthiness. We follow a step-by-step system that results in a defensible analysis.
We help you prepare your audio, video, and text data. We ensure transcripts are clean, verbatim, and de-identified.
We begin with open coding, fragmenting the data into discrete parts and labeling them with descriptive codes.
We group codes into potential themes and sub-themes, looking for connections, contradictions, and patterns.
We move from description to explanation, building a coherent narrative or theory based on your themes.
We apply rigorous checks for credibility, transferability, dependability, and confirmability.
We transform your analysis into a well-structured, publication-ready chapter, complete with thematic maps and supporting quotes.
We are proficient in the leading Computer-Assisted Qualitative Data Analysis Software (CAQDAS) packages. We can help you use these tools effectively or analyze your data manually.
NVivo
ATLAS.ti
“The qualitative analysis team provided exceptional support with thematic coding and helped me articulate my findings clearly. Their rigorous approach gave me confidence in my final results.”